How Zona Plus works

How Zona Plus works – a view from the inside

Zona Plus is a high-tech isometric exercise medical devise that lowers blood pressure without the intervention of drugs through regular use over a period of a few months.

An overview of the isometric hand-grip exercise for lowering blood pressure

To check out the device featured in the video click here: CAMRY Digital Hand Dynamometer

Background development of Zona Plus

zona plus worksTo understand how Zona Plus works it help to know its background. The theories on which Zona Plus works were developed in training test pilots for the air force. Pilots were strapped into a device that creates centrifugal force. Their blood pressure, among other things, were monitored as they were being spun around up to 9G’s of force.

The training involved the pilots performing isometric hand grip exercises (gripping something very firmly) while being spun. What was noticed was that some of the pilots who were pre-hypertensive experienced a drop in their blood pressure after this intense training regime. A connection between isometrics and lower blood pressure was suspected and investigated.

After considerable research and testing it was discovered that there isometric exercises, performed over a specific intensity and duration, did indeed lead to normalizing blood pressure. What started as an accidental find lead to one of the most significant breakthroughs in medical science dealing with the problem of hypertension.

The first isometric exercise machine developed in the 1980’s was the size of a table with various springs, coils and levers. By the 1990’s the machine was finely tuned and positive results were recorded.

It wasn’t until the 2000’s that there was an attempt to produce isometric exercises machines specifically designed for lowering blood pressure that could be purchased and used by the general public. It was out of this background of research and development that Steve Wood CEO of Zona Plus worked with designers to create and make available the most sophisticated and leading isometric devise on the market.

Zona Plus techniques

Zona Plus works by both measuring isometric grip strength and duration along with employing a specific pattern repeated daily for a set number of weeks.

The principle is based on the fact that different types of exercise and muscle activation produces different results. Zona Plus works with those exercise patterns that maximize the benefit for your blood pressure.

Normal isometric exercises will lower systolic blood pressure by only a few points, which is good, but not a life saver. Zona Plus works with a specific pattern of exercise that maximizes isometric exercise. The results are profound with significant drops in blood pressure being recorded over 6 to 8 weeks.

These specific exercises only take up 8 minutes of squeezing a day but have shown to drop blood pressure by an average of 10% (or 15 to 20 systolic point drop). Part of the secret of how Zona Plus works more effectively than just doing isometric exercises with a plain old squeeze ball is the fact that the pressure and duration is measured. The Zona Plus display will guide the user to exert the correct pressure for the specified time. This insures consistency, effectiveness and results.

If you are using Zona Plus and its exercise regime, it is important not to give up too early. Often the first few weeks show no improvement in blood pressure and it is tempting for some to just quit believing that Zona Plus does not work, at least for them. However, many case studies have shown that the effects of these regulated and measured isometric exercises only shows up after 5 to 6 weeks. The drop in blood pressure is then often fast and noticeable.

Zona Plus computer program

The Zona Plus device works like a little computer is it own right. It first calibrates itself to you personal hand grip strength. It then helps you achieve proper strength, consistency and duration of each exercise. It then collates the data received from each exercise to show progress over time.

In accordance with the exercises, blood pressure data can be added into a program you run on a computer. This allows you to track not only the Zona Plus hand grip exercises bu the corresponding decline in your blood pressure.

How it works: After you order Zona Plus you can register with their website with your computer. Their online program will track your progress so you can log on and see your progress.

Zona Plus discount

Zona Plus, now in it Series 3 version, is not some cheap throw-away gimmick. As you can see from above, it is a complex exercise and recording device that is initially modified to suit your personal situation and ability.

It is essentially a mini hand held computer that guides you to specific exercises designed to significantly lower and normalize your blood pressure without the intervention of drugs.

So sure of their product, Zona Plus offers a 90 day no-questions-asked money-back guarantee. If you use this device as prescribed and don’t see a remarkable improvement in your blood pressure within 90 days, simply return it. Either Zona Plus works for you or your investment is refunded.

This makes Zona Plus a no-risk investment. Better still, if you use the link below, you will get an additional $50 taken off the list price. This reduction will appear when you go through check.

The discount link: Zona-Plus-50-off

Update: the $50 Zona Plus discount coupon code is no longer valid since 9 December 2019

No other discount codes are currently available.






Steve Woods CEO Zona Plus interview

Interview with Zona Plus CEO Steve Woods

Ann Wixon: Hello and thank you for joining us. I’m Ann Wixon, your host for The Future of Health Now. The purpose of our series is to give you privileged access to useful and helpful conversations with many of the world’s most respected doctors and scientists, helping you to achieve the best health possible.

Today we have the honor of speaking with Mr. Steve Wood. Mr. Wood is the co-founder, president and CEO of Cardiogrip Corporation, developer of the breakthrough Zona Plus device. Steve has a bachelor’s in political science and economics from Pepperdine University and is a fellow of the International Academy of Apologetics in Strasbourg, France. We are speaking with Mr. Wood today to learn about a breakthrough way to control blood pressure without drugs or medication.

Welcome Mr. Wood.

Steve Woods CEOI Zona PlusSteve Wood: Thank you for having me, Ann.

Ann Wixon: Oh, absolutely! Well this is such an important topic that I’m very excited to learn more about it. First, I’d like to start with … political science is a completely different path from medicine and the dangers of high blood pressure. What got you interested in this field?

Steve Wood: Well, the most direct thing is that I’m a private pilot as well and you have to take a flight physical every couple of years. My doctor told me my blood pressure was inching up and if I didn’t get it under control that he was going to have to put me on medication. I had no interest in medications so I started looking for alternatives. Had a very difficult time, but ultimately I was able to find some Air Force research that lead me to a clinical version of the Zona Plus, and doggone, it lowered my blood pressure dramatically. My brother who’s one of my best friends, is in the medical field himself. He told me, “Steve, you need to get a hold of this, it’s going to change the world.”

Ann Wixon: Oh, alright. Is there a difference? I notice, I’m actually holding the Zona Plus right now, and I’m reading some of the materials that came with it. It does feel like I’m a jet fighter pilot, it’s pretty cool. [laughter]

Ann Wixon: But I noticed it mentions hypertension. Is there a difference between high blood pressure and hypertension?

Steve Wood: Yes there is. Hypertension is a specific definition so if your systolic blood pressure is 140mmHg (that means mercury) 140mm systolic or 90mm diastolic, or more…

Ann Wixon: So systolic is what’s above and diastolic…

Steve Wood: Yes.

Ann Wixon: …is what’s below, right? OK.

Steve Wood: Right, the larger number, typically, is systolic, and it’s the top number as you say. So that’s hypertension and there’s various stages of hypertension. High blood pressure however is a different thing and it’s interesting because people think “Well I don’t have hypertension, I’m OK.” The high blood pressure actually starts above normal, or what they say is good for you, which is 115/75 and very few people…

Ann Wixon: Really?

Steve Wood: Yea.

Ann Wixon: I thought that’s normal. Do I have to be worried? [laughter]

Steve Wood: 115/75 is normal, but check this out, OK. High blood pressure, not hypertension but high blood pressure, increases the chances of having premature death for every 20mm that it increases. If it’s 20mm systolic or 10 diastolic over that 115/75, it’s associated with a doubling of cardiovascular mortality. So if you add 20 or 10 you come up with 85 on the diastolic and 135 on the systolic and people think they’re OK. It’s probably the most important thing in the world to control high blood pressure for your health. It’s an amazing thing.

Ann Wixon: It sounds like it.

Steve Wood: Yes.

Ann Wixon: You’ve told us about high blood pressure. How do I know if I have hypertension?

Steve Wood: Well, typically in today’s world there are a variety of ways to measure your high blood pressure or your low blood pressure. Typically you’ll go to a physician, you’ll have him or her measure your blood pressure with a cuff in the office. And when you’re there you have to watch out for what’s called white coat hypertension. Sometimes, in fact quite frequently, so frequently that it’s a known syndrome, people actually end up having high blood pressure because they’re in the doctor’s office. One way that the health care professionals of the world are getting around this is to have you check it at home.
The way you do that is you get one of the quality, and I emphasize quality, blood pressure cuffs, use it at home and average what type of readings you’re getting. But you need to check it with a blood pressure cuff and the gold standard in that is one that’s been certified by the British Hypertension Society.

Ann Wixon: OK. Alright so this Zona Plus device that I’m holding in my hand, it looks like the controls in the cockpit of a jet. Why is that?

Steve Wood: Well, I like to think it’s because it looks cool.

Ann Wixon: It’s very cool. [laughter]

Ann Wixon: But it feels very comfortable also.

Steve Wood: It is comfortable and originally back in the very early days the reason we designed it that way was because the research that lead to the Zona Plus came from the US Air Force, from fighter pilots. They did some studies and what they found was that ultimately, doing a specific isometric protocol caused two fighter pilots, who were in good shape, and not hypertensive but had a little bit of high blood pressure, caused their blood pressure to lower. So we have recreated what is a lot like the joystick that you would see in a fighter pilot.

zona plus worksAnn Wixon: Yea, it looks exactly like it, it’s very fun. Does the Zona Plus work as well as drugs? I think a lot of people are very frightened if they’re on drugs to get off them for high blood pressure. So does the Zona Plus work as well?

Steve Wood: You know it depends on each person. One of the key things to note, and we are a science based device, we’ve done the clinical studies, we’re doing more clinical studies, and one of the key things to note is we haven’t actually gone head to head in a clinical study with all the drugs that are out there. It’s just very difficult to do. So what we’ve found is that the reports that we get from people that use it, that work with their physician to get off of those drugs, are incredibly encouraging. We’re seeing about two-
thirds of people that are medicated are able to reduce or eliminate their medication.

Ann Wixon: That’s extraordinary.

Steve Wood: Oh it’s extraordinary. It is extraordinary. The physicians we work with are quite interested in the fact that we seem to have a broader ability to treat people than they are finding that they can do with drugs. We’re actually starting a clinical trial for that here in just a few months. A large clinical trial where we’re going to take people that are not able to be controlled by medications, use our device, and our preliminary trials show that we will come out on the back side of it showing that we’re more effective,or more efficacious might be the right word. So we’re pretty excited about that.

Ann Wixon: That’s extraordinary and you know it’s very cool is a lot of time, a lot of the people, a lot of companies, a lot of doctors say “oh there are clinical studies blah blah blah, that support this” but, then you find out it’s rats. [laughter]

Ann Wixon: So what’s so interesting about this is obviously you can’t get these in a little paw of a rat, you’re actually doing your clinical studies on real people so that, to me, is way more significant…

Steve Wood: Yes.

Ann Wixon: …and hopeful than a lot of other studies.

Steve Wood: The studies that you mentioned, we’ve had multiple studies, we’re approaching 10 studies now. I think it’s really important that we’ve had about 148 people that are using the device in the studies and we’ve had 99% success at seeing a significant drop in blood pressure.

Ann Wixon: That’s extraordinary.

Steve Wood: Oh, it’s wonderful.

Ann Wixon: So you mentioned earlier something about isometric. What is that?

Steve Wood: Aha. Isometric, when I was young I might have thought it was a math formula.

Ann Wixon: Which immediately turned me off, but, I’ll ask anyway.

Steve Wood: Isometrics are a form of exercise. Most everybody is familiar with aerobic exercise. Aerobic is running or bicycling or swimming or something else that raises your heart rate and is typically what we consider normal exercise. Isometric on the other hand is a non-moving exercise where you use force, but you aren’t moving. For example if you were to pick up a weight of 50 lbs. with your arm, bend your elbow, hold it out there and not move – just holding it still – that is an isometric exercise.

Ann Wixon: OK.

Steve Wood: Because of the different response in your body.

Ann Wixon: OK, and all I need to do to use this device is sit in a chair.

Steve Wood: Yea, you can sit in a chair, you can be walking down the road, there’s any number of things that you can do. The key point is you need to be able to use your hand…

Ann Wixon: Yea.

Steve Wood: And you need to be able to pay enough attention to it to follow the protocol, it’s very important. There’s a screen on top that you can see that gives you directions, gives you timing. You need to be able to follow that otherwise you won’t see a good result.

Ann Wixon: Right, and when you say protocol, I mean that sounds a little scary. Really what that is, is when you turn the machine on it just gives you some very easy instructions?

Steve Wood: Correct. It’s a total of 12 minutes, we’re not telling you to jog to the mountains and back.

Ann Wixon: Right. You don’t have to get on the treadmill and then do this or anything like that. [laughs]

Steve Wood: Correct. Absolutely right.

Ann Wixon: So I suspect an awful lot of people would dismiss a handheld device, because despite the proof, they don’t believe it will work. What would you say to these folks?

Steve Wood: I would say that I completely understand. When I first tried the clinical version of this, I actually bought one to see if it would work for me. It was before I got involved, at all, in this, and I thought, “Oh, my, I’m not sure there’s anything there.” So I put it on a credit card so I could dispute the amount. I was a large skeptic of this thing.

Ann Wixon: You were!

Steve Wood: I was, I was terrible. However, what I found ultimately was this – not only did it work for me, but for tens of thousands of other people, it works as well. I started often talking to various cardiologists and internists and other professional people about this, they had that skepticism. At this point, we have something going for us and we have 13 published clinical journal articles including the hypertension journal, the Journal of Clinical Hypertension. All kinds of major professional journals are saying, “Boy, this maybe the next best thing.” So, the credibility level, since I started, is now approaching very credible. Then, more importantly, my philosophy in life is we guarantee this. It won’t work for everybody, some people won’t have time, some people won’t want to do it. We know that. If you’re serious about your life, it’ll change you, but we guarantee it.

Ann Wixon: Oh! Okay. Well, that’s good to know. So, if everybody is skeptical as you are, they’re protected.

Steve Wood: Correct.

Ann Wixon: These medical devices, can I call it a medical device?

Steve Wood: It is a medical device. Absolutely it’s allowed, it’s a medical device. What we’re doing with it is definitely controlled by federal FDA and FTC in what we say, as far as advertising, is we have to have accurate information, subscribed and sworn-type stuff. So, it’s a high standard for us to even talk about it.

Ann Wixon: This medical device is portable, the individual controls its use, it’s not dangerous or toxic, and despite all that, it’s a little scary to think it replacing a prescription medication with a medical device. Why is that? Have people spoken to you about this?

Steve Wood: Absolutely, they have.

Ann Wixon: What do they share with you?

Steve Wood: [laughs] There’s two or three main thrusts to what they share. One thrust, which I think is very common, is that “My healthcare is controlled by my physician, and I want my physician to verify that this will work for me.” We work with those people, we work with their physicians, and more and more physicians are actually purchasing these for their own use. I’ve some great friends now, people that started off, saying, “What are you trying to do to my patients?” At the end of the time they said, “Wow! I didn’t know this even existed!”

That’s the stage we’re in, we’re just starting…people are just starting to be
aware that we’re there. I think one guy that has become a friend of mine is a cardiologist down in Florida. He started off trying to prove that this wouldn’t work. So he took a guy that he was treating that had had high blood pressure and was unable to be controlled by medications for more than 15 years. The guy is a relatively famous radio person that was the patient, and put him on this device. A few weeks later, his nurse came in and said,
“You’ve got to come see these numbers.” Lo and behold, what had happened was, over a period of five weeks, this gentleman’s blood pressure had dropped into the normal range, and the physician was able to treat him thoroughly for the first time in 15 years.

Ann Wixon: That’s a great story. These medical devices are pretty extraordinary. I know that there are several others just starting to come on to the marketplace, which is kind of interesting because they are helping us stay healthy without drugs and medication, and I notice the Zona Plus is a class one exempt device. What does that mean?

Steve Wood: It’s a rating of the type of device that has a risk level. So if you went to the FDA and said, “I want to plant an artificial knee in you.” You would be in a higher risk category. There’s surgery involved, there’s various metals and plastics and things like this. They would investigate it quite a bit differently than they would a Class 1. A Class 1 device is a device where, like ours, you’re not eating anything, you’re not injecting anything, you’re not expected to balance on it and hurt yourself. I suppose someone could take it
and hit someone over the head with it, but it’s a very low risk device. So it falls into that type of category.

Ann Wixon: You’re developing a new system for treating and monitoring hypertension. Can you tell us a little bit about that, let us in on a few secrets?

Steve Wood: Sure. There are still some secrets so I won’t go all the way. I did mentioned the clinical trial that we’re planning on completing this year. In that clinical trial, we are actually creating a new product called the Zona Rx. It will actually be a prescription device, you’ll have to get it through your physician. It will have quite a bit of additional capabilities. In that device, we will be showing – if we’re successful – that this is better than other treatments that are available to physicians. We will be providing the communication capability that will allow us to monitor compliance and monitor results. We’re actually
going to add another system to it, a blood pressure monitor.

Ann Wixon: Ooh, that would be great!

Steve Wood: Oh yes, so we can tell how you’re doing.

Ann Wixon: Yes. So, if I get it through my physician, does that mean my health insurance might cover it?

Steve Wood: That is a definite possibility, but the really good thing about this device, any of these, whether it be the Zona Plus or the Zona Rx, the good thing about them is that the cost is less than the cost of the alternative. People, on average, if they were on high blood pressure medication – so I tell people, “Before you even get on a high blood pressure medication, before you get there, you need to do some things.” But one of the things is be aware you’re going to spend $500 or more a year on your co-pay. So, the cost effectiveness of this device is, over a 5-year period, is 80% less than any other options.

Ann Wixon: Well, it’s certainly less than ending up at hospital with a cardiac problem.

Steve Wood: We didn’t actually talk much about that, but when you check the numbers of what happens, high blood pressure causes over 7.1 million premature deaths, 13% of the total, totally disables 2.5 million of people every year – half of all stokes, half of heart disease can be directly attributed to high blood pressure. So, one of the greatest fears going back to why the people worry about health, one of the greatest fears that people have are strokes. They would rather have a heart attack and die than have a stroke and be a burden to everyone including themselves. The easiest way is to control your blood pressure. Get that under control and your chances drop by 50%.

Ann Wixon: It sounds like your blood pressure is kind of the key to health.

Steve Wood: Yes, I would think that that’s what all the literature, all the professionals, and certainly, my experience, it is the key to health.

Ann Wixon: We usually don’t pay any attention to our blood pressure until we get older and it spikes.

Steve Wood: Correct.

Ann Wixon: So, this sounds like something that we can start using when we’re younger so that maybe we won’t get to that phase when we’re older, and it’s hard to control.

Steve Wood: Ann, what we find is that the researchers on this started using this in a prophylactic way. In other words, they don’t have high blood pressure. They’re using it because they don’t want to get that. There’s no long-term studies that would prove it doesn’t, but so far, we’re in good shape, so they’re using it that way. The other thing we find is that people who use this are older people typically. They’re 45, 50, as a baseline, and then moving on up. The oldest lady I’ve had a chance to talk to was 98, and she was
using this successfully and quite happy with the results.

Ann Wixon: Yes, although I do object to your “starting older at 45,” but, [laughs] that’s okay. I mean, I can see how significant this would be. My mother was not on a drop of medication until in her 80s, and then it was an issue of controlling her blood pressure, and they had a terrible time doing that. I thought, “Why? She’s been so healthy, supposedly, all her life.” But I guess not, and that’s, I guess that’s why they call this the silent killer.

Steve Wood: They do. Another thing I just like to…she may not have done anything wrong. One the things with hypertension is as you age, the percentage of people that have it increases, even if you’re fit. I’ve had wonderfully fit people say, “Why do I have this?” Interestingly, our researchers are a hundred percent sure that they believe there’s a strong genetic component, and that 90 plus percent of adults will eventually get this.

Ann Wixon: Yikes! So we can start now and kind of fool our genetic make up a little bit.

Steve Wood: That’s what it appears.

Ann Wixon: In the next 10 years, how many lives do you think you could save if everyone followed your advice and used this medical device?

Steve Wood: It’s a wonderful question, and it makes me think seriously about how do we get this message out to everybody. If high blood pressure causes some 7.1 million premature deaths, we’d be talking, over the next 10 years, 71 million people, and I think that’s not reaching very far. I don’t think we’re guessing. About 13% of the total are directly attributable to high blood pressure causes. So, if you fear how many people die in the world every year, take 13% of it, it’s a huge number.

Ann Wixon: Yes. So what do I say to my physician? Let’s say I go in and he or she says, “Hey, your blood pressure is kind of high.” How do I convince him or her that I don’t really want to go on medication? What do I say?

Steve Wood: It’s a great question, Ann. In dealing with physicians, most of them want to know you have a rational reason for what you’re doing. So if you told them that you found that wrapping a rubber band around your left ear and a copper wire around your right wrist was going to solve this, they would have little reason to believe you. But if you went in with the documents that you can find on our website at or any of the things like that that are copies of journal articles that have been what’s called peer-reviewed, that means professional healthcare people have reviewed them, they see that you have a
rational reason.

The other thing that you do is – it is really important to understand this – the healthcare professional already understands that what’s called lifestyle modifications are the first recommended treatment for high blood pressure. That is, lose weight, eat better, exercise, that type of thing. We can tell people, honestly, that this is a lifestyle modification that works. Different than those others, but it’s a lifestyle modification. So when you take in scientific evidence from the journal articles and you tell them that this fits into the
number one treatment category, physicians, generally, not only have got on board, but are very curious and end up contacting us here at Zona.

Ann Wixon: Oh, do they really?

Steve Wood: Oh, yes. We hear lots from them, it’s quite amazing. I’d like to go back and say one thing that’s important regarding this. You asked me a little while ago about replacing prescription medications with the medical device. I think it’s important to note that we recommend that you never change any medication without your physician’s approval. We all know that, but what we find is that some physicians take you off different ways. Some treat you slowly, some faster. That’s personal physical care and we’re not directly on that front line, so you want to talk to your physician about it.

Ann Wixon: Yes. Okay. What is happening right now that represents the future as safe, non-drug disease prevention now? So what’s going on now in the field of medical devices that our listeners don’t know about that is the future?

Steve Wood: I think the biggest thing that’s coming down the road, is the telemedicine world. What I mean by telemedicine, it’s not your TV or even your phone, but it’s the communication ability of the various components of healthcare provision. It is incredible, as I watch it – and I’m here 24/7 watching this occur – what we’re finding is people have come up with a strong dislike of interventions like drugs that have negative side effects. They’re really going the other way, we’re going towards natural, we’re going towards healthy, we’re going the other way. Given that, what we’re finding is that the best way to help people control some of these constant diseases, whether it be diabetes or obesity or high blood pressure, is to give them a tool that will help them to take control of their own life. Part of that is feedback, the ability to monitor.

So for example, in high blood pressure, if we can monitor your high blood pressure, and you have been prescribed by the physician, “Take these pills,” but when you go home, your blood pressure goes back to normal. Then you’re being overmedicated. You’re costing the system too much, you’re probably having side effects, and your doctor isn’t giving the true view of who you really are.

But if we can monitor you at home and then tell him that you can receive better care, and what we’re finding is, this is what the world is coming to is the ability for us to send you an email in the middle of the day that says, “We’ve noticed your blood pressure spike in the last few days, you want to call and make an appointment with your physician
because something else is changing.” So we’re becoming more personal. It sounds like this telecommunication, telemedicine, is impersonal, but quite the opposite, we’re becoming more personal. Instead of giving you a generic, “Here, take one of these and call me in the morning,” we’re saying, “Hey, I can put systems in place to give you premier care at your level of desire.” So we’re seeing medicine actually becoming more personal.

Ann Wixon: It sounds like medicine is becoming what it used to be, which is individualized and interactive.

Steve Wood: It is trying to do that, and there’s forces at work that don’t want it to go there, but there are other forces that want it to go there. It’s a battle really for the heart, mind, and soul. Our motto at Zona Health is “the power to change,” and the power to change basically relies upon the individual.

I expect that each individual will say, “I would like to live a healthy life. I would like to live a life at a reasonable cost. I would like to live a life of movement and light and wonderful things.” But if you don’t take any effort to do that, then quite frankly, you’re not going to be either part of the solution or an enjoyer of those benefits.

Ann Wixon: Right. To me, it also sounds a little bit like waiting until you’re overweight to buy the scale. You could have the scale all along, not that people should be obsessive about monitoring their weight, but 10 pounds is 10 pounds. You could have caught that creep early and taking care of it before you’ve gotten to the position where you’re overweight and at risk for diabetes and high blood pressure. So these medical devices and the Zona Plus device is absolutely one of them. It sounds to me like something that
you should get to have. It should be a part of you life.

Steve Wood: Part of your life is a key part, Ann. When you mentioned a scale, if you don’t care what you weigh, and if you’re body is changing, there are a number of reasons for that. It could be, as you say, weigh goes up, for example, if you’re not exercising, but it also goes up if you have sleep apnea. So, you don’t want to accept changes without having, at least, some understanding of the reason behind them. Just think of an interactive scale that says, “Good morning, Ann. You’ve asked me today – in other words, giving you back control – you’ve asked me today to tell you that you’re 11% out of body weight. [laughs]

Ann Wixon: [laughs] What I would say is “I want a divorce, but…” [laughs]

Steve Wood: Yes. [laughs] Well, no. The point is, when you tell yourself through this system what you’re looking for, you get reinforcement. The tools to do that are what we need in this life.

Ann Wixon: Yes, well we do have to take back control. This isn’t a slight on the medical community at all because they’re doing an enormous job with what they have to solve problems. But, I think problems is the word. If we can all kind of manage so that those problems don’t erupt, that would be spectacular.

Steve Wood: Well, ultimately, what you’re looking for is not reactive, you want to be proactive. Because if you’re reactive, you already are suffering some of the problems and some of the consequences of the problems. You really want to avoid those problems as you possibly can.

Ann Wixon: Sure. So what do you think the future of safe, non-drug disease prevention will look like in 5, 10, 15 years from now?

Steve Wood: That’s an incredibly open question. We’re seeing inventions coming down the pike that are incredibly easy to do. Some of them, though, are very dangerous. I’ll give you an example of something that I don’t view as safe, although it will eventually be termed safe by the FDA. There are two potential surgical solutions to hypertension. One of them, you kill the renal nerves, so you literally go on and kill part of your body.

Ann Wixon: Oh, my God! And the renal is kidney, right?

Steve Wood: The kidney, yes. You go and kill the renal nerves, and when you do that, of course it’s a surgery, there’s a risk of death… but why do you have nerves, and why do you have the ability to have high blood pressure? My understanding is there’s times you may need it, but you can go and kill them, and that’s how important this is. Then, another one is they implant a device in your chest, sort of like a pacemaker, and put little electrical baroceptors in your carotid arteries. So, another surgery, another implant some things, and the same thing there, it doesn’t work on everybody and all these type of things.

But what they’re trying to do is they’re trying to say that the dangers of high blood pressure are worth extraordinary measures. Well, when you spread that to diabetes, when you spread that to nutrition, when you spread that into all these different things, I think what you’re going to see is a group of us, I would imagine that there will be a substantial group, that says, “I don’t want the drugs, I don’t want the surgeries, what are my other options?” The first thing is knowledge, and I recommend people gather knowledge. It’s important that you gather it and learn how to tell what’s true and what’s not, what’s posturing and what’s substantive.

But, first is knowledge, and I think knowledge is coming really fast over the next few years even. People will be obtaining knowledge about various health conditions, various
alternatives, various ways to avoid the problems. So I’d say the number one thing is knowledge.

The second thing coming right behind it is as people look for alternatives, focus the brain power of some very bright people on the alternatives, you’re going to see, whether it be devices or some kind of nutritional approach or other approaches, is you’re going to see people that are really bright, start to say, “Well, I think this will have a positive effect.” They’re going to be different than in the past, they’re going to get this clinically proven, they’re going to go for science-based intervention, which doesn’t have to be a drug, it can be something else, but science-based. Then, the people that have this knowledge base being built are going to see that science provides pretty good results. So you’re going to find a growing group of people, entrepreneurs, businesses, and individuals that are seeking non-drug solutions. I think that’s coming down the path and I think that will get wider and bigger and stronger over the next 10 or 15 years.

Ann Wixon: Well, how do we know? You mentioned information and knowledge. How do we know that something posing as information and knowledge isn’t just clever marketing? Is there a way for those of us who aren’t really in this arena to protect ourselves?

Steve Wood: Currently, it’s a very difficult thing to do. In the clinical world, in the medicine world, it’s a little easier because you can ask the questions, “What clinical trial or what clinical information do you have and where has it been published? Is it peer-reviewed?” Peer reviewed meaning has some outside professional in the field looked at it and said, “this is credible.” So you can start to build value, and it’s something that is serious about changing the world should be wanting to go through those hoops. So, for you and me, who wants to look at a new device coming for hypertension, something like ours, that somebody just pulled it out the back of a car, you’d have to be somewhat skeptical like I was when I got
involved. So, it’s important, but you can say, “There are ways to start learning.” Another thing that’s happening, Ann, is what you’re doing right now. The Future of Health Now – there will be credible sources of summary information, and that will come with proof with time and with the credibility of the people. You have a long-term track record. So, how does that ultimately get translated into, “I’m sure it’ll work.” It might surprise you, for example, that for many years, and perhaps even now, the number two trusted source for medical information was Reader’s Digest.

Ann Wixon: Oh, that doesn’t surprise me. [laughs]

Steve Wood: I know. So think about that. More than a medical book, more than a journal, and the reason was that people viewed them as having done the homework to find it was credible.

Ann Wixon: Yes. And it was accessible. I mean, I can’t really get my hands on a medical journal, but I can go buy Reader’s Digest. [laughs]

Steve Wood: Well, you can, and here’s one of the beautiful things today, Ann. We have the Internet, and it takes a little bit of education to know what you are looking at. It takes a little bit of warning in working a way around. Perhaps, that’s something that you’d be able to create as a template for that.

But, you can find the abstracts, which means the summary of a study, online very easily now. So you can type in what concerns you have. You can go to some of the well-known medical sites that are vetted and you will find that there are 14 papers, or two papers, or you’ll see this is an urban legend. [laughs]

Ann Wixon: Right. [laughs] Right! That’s right. So, is there anything that we have not covered that you feel is very important for our listeners to hear or learn about today?

Steve Wood: I like to start with basics, and one of the hardest things to do in the world is take control of your life. I think, the reason that I major on the power to change is really this relies upon you, the individual. So, for high blood pressure, what’s the number one thing you can do? Lose weight. What’s the number two thing you can do? Eat well, make sure you get enough water, potassium, manganese, which our Zona Boost product has but, whether or not you do that, eat well. Exercise. Aerobic exercise is really good for your heart, it’s something good. But the number one thing you have to do to avoid high blood pressure is, of course, don’t get older. You’re not allowed to do that.

Ann Wixon: Yes. That’s right. [laughs]

Steve Wood: But, to me, those are the basics. After that, look at what’s credible, what’s proven, what’s guaranteed, and start working your way forward into controlling your own life.

Ann Wixon: These medical devices aren’t un-fun. I know that’s not a word, but to me, this is almost like a Star Trek thing that is happening where imagination is now the real world. If you just look at…what is that, it’s Wii, is that what it’s called? I mean, to me, that is a medical device masquerading as a game, because it gets you up and it gets you moving. It’s fun and interactive and the entire family benefits from it. I can see, you know Zona Plus is fun, you’re holding it in your hand, and there’s no reason why everybody in the family couldn’t benefit from. You don’t have to have your own, you know, to make it good.

Steve Wood: I think, you’re on to something, Ann. The future, those people like Star Trek, you think of the little communicators they had originally, were four or six times bigger than a cell phone but they look the same – a flip-open top, and you talk to them, they have little buttons. The future of telemedicine is the same way. We’ll be able to scan your body, eventually, and tell you…instead of pricking your finger for a blood draw, we’ll be able to scan it from outside. It’s going that way.

Ann Wixon: Yes. That’s spectacular, but what valuable, easily applicable to-do’s can our listeners take away with them today?

Steve Wood: I think the number one thing is know what your blood pressure is. About 20% of hypertensives don’t know that they’re hypertensive. So, there’s a huge gap of knowledge, to start off with. So first off, know what your blood pressure is. Get it taken, it’s free at most corner clinics. Don’t trust the ones that are in the grocery stores, they’re very inaccurate. Or get yourself a good high quality home blood pressure monitor. So first off, you want to know what your blood pressure is.

Secondly, if it’s above that 115/75 number, start taking control of it right now before it gets into that hypertension level of 140/90. Start taking control of it. The best ways to take control of it: lose weight, eat well, use the Zona. I mean, those all work very, very well. Take control of it. As you do that, you’ll find that your life is structured in such a way that you’d take control of more things. Most of the people I talked to that started working down this path are happier and have a more comfortable lifestyle afterwards because they’ve taken the control rather than somebody else running it for them.

Ann Wixon: Sure. Mr. Wood, I thank you for your time and for the valuable information you’ve shared with us. Thank you for the valuable work you’re doing to help make the lives of our listeners healthier and happier now and in the future. This is Ann Wixon, thank you for listening to The Future of Health Now.

© The Future of Health Now 2012